Alathur is a small town in Palakkad district of Kerala, South India. It is the headquarters of Alathur taluk. It is 24 km from the district headquarters, at the south west end of the district, on the way to Trissur. Alathur taluk is predominantly rural with an agriculture-based economy.
The 'Vela' and 'Pooram' festivals of the different villages in the taluk is a great attraction among the local people. The prominent among them are 'Kavasseri Pooram', 'Pudiyankam-Kattusseri Vela' and 'Kunisseri Kummatti'.
The 'Theruvath Palli Nercha' conducted every year at Chungamannam attracts a lot of people from the local places as well as from Tamil Nadu. People come in bullock carts all the way from Pollachi and other places to witness the event.
The cattle race conducted at Chithali every year during Onam period is a unique event. There is stiff competition among the owners of the cattle to bring the best pair for the race.